Do you want to be at the top of the search results page? Do you want more traffic from your clicks? Why don’t you begin with an SEO strategy?
SEO stands for Search Engine Optimization. It comprises a variety of tactics, actions, and best practices, all to improve your website’s search engine ranking.
On-page and off-page SEO are the two types of SEO. On-page SEO refers to everything you can do to boost your rankings on your website. This includes factors such as site speed, keyword density, header text, and so on. Off-page SEO refers to something done on other websites that could affect your rankings.
Here are top 8 SEO techniques to drive traffic:
1. Keyword Research
In SEO, everything revolves around keywords. First, find the perfect keywords for the content. We can easily find these keywords from google search or different keyword tools, that target audience search. Longer keywords usually rank up faster than short because of less competition. Try to list out at least ten keywords before writing your content.
2. Analyze Google’s First Page
After searching for the keywords, analyze google’s first page and try to find a pattern, and work ahead accordingly. This helps to stay relevant and updated on the topic.
3. Quality Content
A successful search engine optimization and link-building strategy need great content. You can make the content better or different from others. Create valuable content containing high-quality links that readers want to share. Make interesting content regularly with full efforts that drive your site up.
4. On-Page Optimization
Internal Linking, linking from high authority pages to pages that require authority, works as a rank booster. Examine the entire website’s content and make sure that every page has a call to action–preferably to a conversion page, where you can either collect data from your visitors or persuade them to purchase something or submit an inquiry. Use short keyword-rich URLs as they are more effective than longer ones.
5. Increase Site speed
Site speed is one of the important ranking factors that Google is focusing on. Along with great content, you need a fast-loading website to increase the ranking. To improve the site speed, Google has launched several tools like PageSpeed Insights, TestMySite, and Accelerated Mobile Pages Project for mobile sites.
6. Good Content Design
You might have the best content but if it not good-looking it will not work. Add visuals to your content to make it attractive. Use Graphs or Charts for hard data that makes it easy to understand. Use Blog post Banners they don’t have any practical purpose but look attractive.
7. Link Building
Broken link building, find a broken link through scanning popular sites. Then write a high-quality, in-depth article about the broken connection on your website, then contact the site owner and demand that they replace the broken link with yours. Also, by analyzing competitors you can rank up. Analyze the backlinks of the top competitors and linking to them can boost your content.
8. Read feedbacks
Often ask for feedback on your blog and website, then engage with your audience to increase the number of applicable keyword variations. These comments are a valuable source of information. As readers might ask questions in your comment section, then they probably search them at Google. So, try to make a post that answers their questions that help you rank up.
So, these were some of the best SEO techniques that would boost your ranking and reach a higher audience.